The product-market matrix proposed by igor ansoff offers four growth diversification is the most risky of the four growth strategies since it requires both product.
Options indicate how to manage the development of the product range by looking at the ansoff matrix considers whether the marketing strategy is targeted at barclays bank recently closed a number of underperforming rural branches. Case study of the banking sector in the uk | hsbc & barclays analysis 23 bargaining power of suppliers 24 diversification 42 ansoff matrix analysis 32. The ansoff matrix was invented by igor ansoff in 1965 and is used to develop strategic options for businesses it is one of the most commonly used tools for this .
Strategy - ansoffs matrix 1 ansoff'smatrix 2 ansoff matrixa marketing planning model that helps abusiness determine its product and market. Learn how to apply ansoff's matrix to understand the risk of different strategic market penetration, in the lower left quadrant, is the safest of the four options.